About Us

"Our Mistakes Don't Limit Us, Only Our Fears Do."

 By Ja'Kell was started in 2016 and was known as "AKxCustoms". We worked solely on footwear, and bringing other peoples ideas to life. In 2018 we made the decision to go all in on the business, and develop ourselves as a brand. This meant relying on our creative vision and executing it to the highest level we could. We take pride in the quality of work we produce because we do all the work ourselves. We have cut out the middle man in every aspect we can and taken the work into our own hands, literally. Every print on a garment, printed by our hands. Every stroke of paint on a pair of sneakers, painted by our hands. We do the hard work because we love the process, and it shows in our products. We are still learning every day, we continue to get better, and we thank you for supporting us on this journey. 



We are Female, Black and LGBTQ+ Owned and Operated.